Social media expert Mari Smith says that the average rate of engagement is only 2%. While Michael Leander, an authority on SEO, says anything above 1% should be considered good. Why so low? Facebook’s filtering algorithm, EdgeRank, only shows your posts to about 16% of your total followers.
What is a good engagement rate?
Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
Is 10% a good engagement rate?
Here are what engagement rates mean according to Scrunch: … Good engagement rate: 1.64% and 3.48% High engagement rate: 3.48% and 6.67% Very high engagement rate: 6.67% and 10%
What is a good engagement rate 2020?
As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.
Engagement rate of Instagram posts between January 2017 and July 2020, by post type.
What is a good engagement rate on Instagram 2021?
According to an annual study by RivalIQ, the 2021 industry standard engagement rate (based on total followers) on Instagram is . 92% and when we looked closer at just the influencer industry the average is 1.42%.
Is a 5% engagement rate good?
Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.
What is engagement rate on social media?
The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.
Is Instagram growing or dying?
“Let’s get one thing clear… Instagram as a company and product isn’t really dying. They are still growing, capturing our attention, and making money from it. … Take the followers you already have, some of them probably loyal customers, and help them to transition to a new Instagram journey with you.
Which age group uses Instagram the most?
59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.