The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
What is engagement rate and why is it important?
The engagement rate shows you how many people are connecting with your brand and how often and a high engagement rate means that more people are commenting, liking, sharing and mentioning your brand and its content. A high engagement rate means that the potential reach of your brand is much greater.
What is the importance of engagement rate?
Why engagement rate is important
A high engagement rate is a signal of trust, loyalty, and closeness. These qualities are extremely valuable, meaningful, and hard to cultivate. The relationship between an influencer and their followers is important to consider for both conversion and awareness driven campaigns.
What is a good post engagement rate?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What are engagement posts?
Generally speaking, engagement on Facebook is when people perform actions on your Page. They may like a post, click on a link or comment on an image for example. With Facebook Insights, engagement is defined as post clicks, likes, shares and comments.
Is engagement better than followers?
The more relevant and real your followers are, the better the engagement from them will be. Similarly, the reach of your audience is more important than how many people comprise that audience.
Are likes considered engagement?
Any interaction of a follower or fan with your content is considered an engagement. Depending on the platform, we are talking about likes, shares, comments, re-tweets, number of followers, etc.