What is a good engagement rate per impression on Facebook?

– For the reach- and impression-based measurement method, a 1% – 2% Facebook engagement rate is considered good.

What is a good engagement rate per impression?

Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.

What is a good engagement rate on Facebook 2021?

Global Facebook pages fan engagement rate 2021, by type of post. During the second quarter of 2021, the average Facebook page fan engagement with posts on a page was 0.11 percent. Status posts drew the highest level of engagement from page fans, having an interaction rate of 0.17 percent.

Is a 10% engagement rate good?

Here are what engagement rates mean according to Scrunch: … Good engagement rate: 1.64% and 3.48% High engagement rate: 3.48% and 6.67% Very high engagement rate: 6.67% and 10%

What is a good engagement rate 2021?

Brands with less than <50K followers should aim to meet or exceed an 11.3% Engagement Rate, whereas brands with over 100K followers should expect a lower percentage (7.7%).

What is engagement rate?

The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.

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Is Facebook losing users 2020?

Facebook saw its number of daily active users decline by 2 million in the third quarter of 2020. During a highly political season, people are starting to see the worst sides of the platform. They don’t feel a need to log on so they can be in touch with family.

In 2020, Facebook continues to grow, despite the continually rising popularity of TikTok and Instagram. In fact, over 2.45 BIllion people still log on to Facebook each month in 2020. … Midway through 2020, the average reach for posts to followers on a Facebook page was down to 5.5% of their Page’s followers.

What is a good reach on Facebook?

– For the reach- and impression-based measurement method, a 1% – 2% Facebook engagement rate is considered good.

What is a good Instagram engagement rate 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type.

Characteristic Engagement rate

What does a high engagement rate mean?

The engagement rate shows you how many people are connecting with your brand and how often and a high engagement rate means that more people are commenting, liking, sharing, and mentioning your brand and its content. A high engagement rate means that the potential reach of a brand is much higher.

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