Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.
How do you calculate engagement per post?
To calculate engagement rate:
- Check the total number of engagements on a post and the reach per post.
- Divide the total number of engagements on a post by the reach per post.
- Multiply the result by 100.
Do clicks count as engagement?
Important definitions at a glance
Engagement: Number of likes, shares, comments and clicks.
How is monthly engagement rate calculated?
Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
What is a good facebook engagement rate 2020?
The average engagement rate per Facebook post is 0.27%
In a 2020 study, it was found that the average engagement rate per Facebook post across all industries was 0.27%.
What is a good Instagram engagement rate 2020?
As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.
Engagement rate of Instagram posts between January 2017 and July 2020, by post type.