Traditionally, you can calculate your social media engagement rate using the following formula: the number of public interactions with a post divided by the number of account followers and multiplied by 100. For an Instagram post, for example, the number of public interactions is the number of likes and comments.
How is social media engagement rate calculated?
The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.
What counts as engagement on social media?
When it comes to social media, engagement encapsulates a variety of actions, such as, a “share” on Facebook or a “like” on Instagram. It is any interaction a fan has with your social media content that shows they are interested in your post and may want to support your business.
What is a good engagement percentage on social media?
Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.
What is a social media Impression?
Impressions are the number of times your content is displayed, no matter if it was clicked or not. … However, an impression means that content was delivered to someone’s feed. A viewer doesn’t have to engage with the post in order for it to count as an impression.
How do I grow my social media audience?
11 Ways to Grow Your Social Media Audience
- Hold contests. …
- Include a visual with every post. …
- Share more video. …
- Be proactive in listening to and responding to your online community. …
- Change your Page profile photos and cover photos. …
- Give people a reason to follow you. …
- Encourage tagging. …
- Use hashtags to get found.
What is a good Facebook engagement rate 2020?
The average engagement rate per Facebook post is 0.27%
In a 2020 study, it was found that the average engagement rate per Facebook post across all industries was 0.27%.
What is average post engagement?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.